In this digital age, anyone can start a blog, but how do you stand out? I’m going to take you through how to ‘get your blog on’ to land you a job.
How do I know it works? Because it happened to me. I asked my manager what made me stand out among the applicants and she replied, ‘you already had a good application but I then I saw your blog. I read it, and you were right. You said future employers are the ones who will read your work and there I was.’
Choose your topics
It’s important to identify what you want to write about and, more importantly, what you want your audience to read.
Think about who you want to be reading your work. For me, this was a no brainer. I started my blog because I wanted my future employers to see my writing, commitment and willingness to go the extra mile.
So, my focus was on industry related topics to showcase I knew what was happening in my chosen industry.
Just because you start your blog in a professional capacity, it doesn’t mean you’re limited to only writing about industry relevant topics - perhaps think about having multiple pages to organise your content.
Identify your personal brand
Okay, so you’ve established what you want to write about, now you need to focus on what your blog represents about you.
This is where you need to start thinking about how you want to talk to your audience. Do you want your writing to be more personal and conversational in tone or do you want to make it more professional?
If you’re unsure, take a look at who you want to work for and how they write, and base your style off of theirs.
This will show any potential employees you’ve done your research and can write in line with their organisational tone.
REMINDER: While it’s good to think about your tone, it’s okay to let your personality shine through. People don’t want to employ robots, show them who you are and how you’re different from every other applicant they get.
Choose your blog builder
This is the easy part. There are so many options available, but I’d recommend using Wordpress, Weebly or Wix if you’re just starting. The drag and drop functions are easy to use and there are heaps of free templates to choose from that look really professional.
You can choose a free url if you’re just starting, but if you really want to make an impression, I’d recommend purchasing your own domain name.
Well, all that’s left is to get started - happy blogging!